Communication is the cornerstone of almost any business’s success. Yet, many have worked in corporate offices where that essential element was all but missing. Weeks and months go by with little exchange other than scheduling appointments and getting together with fellow staff members. Information from the higher echelon came in corporate notices through often-ignored emails.

Digital signage, strategically placed in your Denver, CO, office, changes that. 

These brilliant, eye-catching screens offer the perfect solution for sharing information, highlighting achievements, and providing inspiration. In the lobby and other public areas, they elevate brand awareness and offer a tremendous space for marketing efforts. 

And, unlike stagnant displays of old, these can be changed at a moment’s notice. Let’s explore what these dynamic displays can offer your business in Denver, CO.

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Enhanced Communication

A survey by the Society for Human Resource Management found that 47% of employees are disappointed with the communication between management and employees. While businesses have started using digital signage to remind employees about the company’s vision and goals, a constant reminder can quickly become an abstract work of art, something glanced at but often ignored. 

Psychologists suggest that the more times you see the same thing, the more likely you’ll disregard it because the brain categorizes it as unimportant. 

One of the highlights of digital signage is its ability to create engaging content and then change it instantly. High-quality content is relevant and visually appealing. It may incorporate graphics, animations, videos, and dynamic data feeds to convey its message effectively. 

Some popular communication strategies corporations use these signs for include: 

• Recognizing a Job Well Done: One study revealed that over 83% of employees felt receiving recognition affected their motivation. Digital signage offers the ideal display for public recognition and praise.
• Company Announcements: It’s much easier to ignore announcements sent in an overloaded inbox than notifications displayed on vibrant, moving digital displays. Ignite some inter-office competition by sharing the latest sales figures and who the spoils go to. Introduce a new team member and highlight what they bring to the table. Motivate your team with quarterly performance trackers and KPI metrics. As Geoffrey Moore said, “Without big data, you are blind and deaf and in the middle of a freeway.” 

Optimizing Brand Awareness

Corporations also use these displays to introduce visitors to their brands and current marketing strategies. As the phrase “A picture is worth a thousand words” reminds us, people tend to remember visuals over text.

Select images that define your brand’s identity and voice and highlight them via digital displays in your lobby or reception area. Businesses also encourage interaction through touchscreen displays, social media integration, and contextual messaging. 

According to Harvard Business Review, almost 90% of large companies are experiencing digital and AI transformations. Are you ready to join the digital revolution that’s changing how we live, work, and share information? 

At King Systems, our AV and automation experts are excited to support you in your digital transformation. Each of our projects is customized and scalable, focused on meeting your needs, preferences, and vision now and in the future. To learn more about today’s digital signage or to schedule a complimentary consultation, contact King Systems today.